People, places and opportunities

We translate real-world movement into actionable intelligence for retail expansion and (D)OOH and online activation.

Postal codes, mobility and consumer insights in one platform.

700M+

people in motion daily

5,000+

audiences

100%

anonymous

Store-level

attribution

Self-service and managed services

Explore, Activate and Measure

Explore data yourself, let Spotzi run your campaign planning, or commission the measurement you need. One connected way of working, with self-service plans and managed services.

From signal to store visit

01

Explore

Explore opens Optimize with free global postal code maps and demographic data. Premium data, movement data and measurement are separate.

View Explore
02

Activate

Activate is a managed service for campaign planning and activation across OOH, DOOH and digital channels, run with Spotzi experts.

View Activate
03

Measure

Measure is a managed measurement service. Choose Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.

View Measure
01See the market

Explore

Get instant access to global postal code maps and free demographic data through Spotzi Explorer, our intuitive data catalog where you select the insights you need. Start for free and upgrade when you need premium data such as lifestyle or spending behavior.

View Explore
Spotzi Explorer map with postal code boundaries and demographic layers
02Plan the reach

Activate

Activate is a managed service. Our team turns complex real-world movement into clear recommendations on who to reach and where, then helps plan and launch your (D)OOH and digital campaigns. You get the strategy, the audience build and the activation, without adding a data team.

View Activate
Intelligent OOH planning interface with audience recommendations
03Prove the impact

Measure

Measure is a managed measurement service. Pick the solutions that fit your campaign: Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift. Spotzi sets up the study, runs the analysis and delivers the readout.

View Measure
Measurement dashboard with visitor profiles and campaign lift

Optimize

The whole workflow. One workspace.

Optimize is the premium plan that brings location intelligence, audience planning and campaign optimization into one workspace. For work you want Spotzi to run, Activate and Measure are managed services alongside Optimize.

From €3.000

per country per month

  • All Data of 1 Country
  • Campaign planning tools
  • Visitor Profiles
  • Cross Visitation
  • Dashboarding & Reporting
See Optimize

Premium workspace. Activate and Measure are managed services, quoted separately.

Optimize workspace combining data, planning and reporting
ExplorePlanReport
Explore + Plan + ReportOne login

Customer stories

We've already helped a lot of companies find their best-fit customers.

See how teams use real-world movement, location data and audience intelligence to plan better campaigns.

View all customer stories

Spotzi Explorer

Gain instant access to a world of maps

Spotzi Explorer is an integrated data catalog that lets you add data to your dashboards in a few clicks. Explore postal codes, discover global income insights or get inspired by maps created by the Spotzi community.

GeodemographicsPoints of interestPostal codesAudience profilesTraffic density
Gain instant access to a world of maps

The decision layer for real-world marketing

Ready to turn your data into insights?

Spotzi brings geomarketing research, audience data and campaign planning into one platform. Contact us to find the right setup for your team.

  • Privacy-first, without personal profiles
  • Precise daytime audience targeting
  • Campaign lift measured to the store visit