01
Plan the campaign
We analyze visitor origins and enrich them with census and consumer data to profile locations and recommend where to focus.
Activate / Managed service
Campaign planning and activation, run by Spotzi
Activate is a managed service. Our specialists turn real-world movement into audience recommendations for (D)OOH and location-based campaigns, then help you plan and launch across channels. You bring the brief, we run the data and activation work.
Managed service, quoted per campaign or program. No platform plan required.
01Reach the right people
Omnichannel audiences
Real-world audiences are seamlessly activated across out-of-home, programmatic OOH such as Vistar Media and online DSPs such as DV360, Meta and TikTok. This cross-channel capability extends your audience strategy for more cohesive, measurable campaigns.
02Build the audience
Custom audiences
We transform real-world mobile movement into high-precision custom audience segments. By analyzing device visits to billboards, retail hubs, festivals and transport centers, we uncover real consumer behavior and intent. These audiences activate across connected out-of-home and online DSPs.
03Plan the campaign
Intelligent planning
The planning assistant translates complex movement data into clear, actionable audience recommendations. Smart tools help you compare locations, choose audiences and test creative before you activate a campaign.
04Start faster
Pre-defined audiences
Spotzi's proprietary consumer insights are built on real-world behavior: where people go, what they do and how they spend. Turning movement data into ready-to-use audiences gives you more accurate targeting than search alone.
05Prove the impact
OOH measurement
We close the accountability gap in OOH by measuring real outcomes, not just impressions. The platform shows how campaigns drive store visits, web traffic and lift, giving brands the performance metrics they expect from digital channels.
How Activate works
From brief to live campaign
Spotzi links granular, street-level household insights with anonymized real-world movement data, so you can understand who actually passes your OOH screens and retail locations.
From signal to store visit
02
Build the audience
We translate movement and location insight into ready-to-activate audience segments for OOH, DOOH and digital channels.
03
Launch and retarget
We help launch the campaign and retarget people who visited your locations online, enriched with audience characteristics.
Customer stories
We've already helped a lot of companies find their best-fit customers.
See how teams use real-world movement, location data and audience intelligence to plan better campaigns.
The decision layer for real-world marketing
Ready to turn your data into insights?
Spotzi brings geomarketing research, audience data and campaign planning into one platform. Contact us to find the right setup for your team.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit