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Extend OOH beyond the screen
Reinforce the message across social media and online advertising after the real-world exposure.
Use case / OOH Retargeting
Turn a real-world encounter into a digital conversation
People who pass a billboard, digital screen or store can be re-engaged across social and online channels. OOH Retargeting extends the campaign beyond the moment of exposure.
OOH can increase online search activity by up to 129%
What Spotzi makes possible
Turn a real-world encounter into a digital conversation
People who pass a billboard, digital screen or store can be re-engaged across social and online channels. OOH Retargeting extends the campaign beyond the moment of exposure.
From signal to store visit
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Consent-based audiences
Only consented device IDs are collected. Raw identifiers are never transferred or exposed.
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DSP-ready segments
Audiences are pushed as distinct, isolated segments directly inside the platform.
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Measure the full journey
Connect exposure, online engagement and store visits to see what the campaign changed.
OOH amplifies digital performance
OOH does not work in isolation. It drives more people to search for your brand and increases the effectiveness of social and online advertising. Retargeting takes that amplification further by continuing the conversation with the people who were actually there.
A cleaner way to retarget
Spotzi creates audiences from pseudonymised mobile location data and identifies devices based on observed mobility patterns. The platform then matches those devices against its own identity graph. Audiences are isolated per client, and raw mobile device IDs are never shared.
Built for privacy and control
- Dual-party encrypted matching in a cleanroom
- No PII or raw data exposure
- GDPR and CCPA compliant workflows
- Standard audience retention of up to 3 months
For campaigns with a limited number of impressions or locations, look-alike audiences can expand the targetable pool while keeping similar audience characteristics.
The decision layer for real-world marketing
Make your OOH budget work beyond the screen
Connect a campaign, a set of locations or a store network to a digital retargeting strategy.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit