01
Explore
Find the right postal codes, audiences and locations with interactive maps and premium data.
Explore the dataOptimize / Self-service plan
Your data, planning and reporting in one workspace
Optimize is the self-service plan for geomarketing teams. Explore the right areas, build campaign plans and share reporting from one login. For work you want Spotzi to run, Activate and Measure are managed services alongside Optimize.
Self-service plan. Activate and Measure are managed services, quoted separately.
Inside Optimize
One workspace for the whole workflow
Move from finding the right area to planning the campaign and sharing the results, without exporting data or switching tools.
From signal to store visit
02
Plan
Build audience strategies and compare locations for OOH, DOOH and digital campaigns in the workspace.
See what is included03
Report
Build dashboards and reports from your own data. For independent campaign studies, Measure is available as a managed service.
See managed Measure01See movement
Movement insights
Visitor profile dashboards reveal the true shopper profile. Actionable geographic insights, including home postal codes and movement patterns, show where your visitors come from. Use this to optimize store targeting, plan local campaigns and make data-driven decisions for expansion or promotions.
02Analyze the data
Analyze insights
Combine interactive maps with custom data graphs in one streamlined dashboard. Filter by audiences or spatial criteria directly on the map and watch insights update in real time. A powerful way to tell clearer stories about locations and trends.
03Map the catchment
Analyze catchment areas
Draw and analyze trade areas around stores, billboards or key locations. Understand how far people travel, where they come from and how often they return. Ideal for retail, OOH and real estate strategies that need more than a static radius.
04Understand your customer
Analyze your customers
Match each customer to a detailed demographic or psychographic profile. Evaluate your existing client base and tailor marketing toward look-alike audiences with a clearer view of who your customers are.
05Measure foot traffic
Analyze foot traffic
Knowing who lives near a location is useful. Knowing who actually visits is powerful. Spotzi's mobility data gives visibility into real-world movement, foot traffic, dwell times and visitor behavior around any point of interest.
Customer stories
We've already helped a lot of companies find their best-fit customers.
See how teams use real-world movement, location data and audience intelligence to plan better campaigns.
Spotzi Explorer
Gain instant access to a world of maps
Spotzi Explorer is an integrated data catalog that lets you add data to your dashboards in a few clicks. Explore postal codes, discover global income insights or get inspired by maps created by the Spotzi community.
GeodemographicsPoints of interestPostal codesAudience profilesTraffic density
The decision layer for real-world marketing
Ready to turn your data into insights?
Spotzi brings geomarketing research, audience data and campaign planning into one platform. Contact us to find the right setup for your team.
- Privacy-first, without personal profiles
- Precise daytime audience targeting
- Campaign lift measured to the store visit