Consumer Behaviour: Advertising Canada

About this dataset

Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Consumers engage with different media channels, and Vividata offers valuable insights into how they respond to ads across TV, radio, print, and digital platforms. This allows brands to place ads on the right channels based on regional preferences. For example, in areas where TV and radio are dominant, brands can target these channels with their campaigns. Online marketing can be tailored to areas where digital ad recall is higher, ensuring maximum impact. OOH ads can be strategically placed in locations where traditional media usage is higher, such as near popular shopping malls or busy public spaces.