Consumer Behaviour: Alcohol Canada

About this dataset

Alcohol themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

When it comes to alcohol consumption, preferences are often regionally driven. Some areas may prefer beer, while others lean more toward premium wines or spirits. Vividata allows brands to understand which alcoholic beverages are popular in specific regions. Digital campaigns can be targeted to areas with a high consumption of certain types of alcohol, such as beer promotions in regions where beer consumption is high. OOH advertisements can be effectively placed around bars, event venues, or in shopping centers where alcohol consumption is prevalent.