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Consumer Behaviour: Beauty Canada

Beauty themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

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Preview of Consumer Behaviour: Beauty Canada

Dataset details

Coverage and specifications

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Country
Canada
Category
Consumer Behaviour
Vintage
2021
Level
Dissemination Areas
Feature Count
57.932
Source
Vividata

About this dataset

Beauty themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

The beauty and personal care industry depends heavily on consumer preferences for specific brands and products like makeup, skincare, and hair care. Geographical data helps to understand where consumers spend the most on beauty products or where they are most loyal to certain brands. For example, skincare brands can target digital ads in regions where consumers are highly engaged with these products. OOH ads can be placed near beauty salons, shopping malls, or areas with high foot traffic from beauty-conscious consumers.

Good to know

Frequently asked questions

What does the Consumer Behaviour – Beauty Canada dataset include?

This dataset offers a look at beauty and personal care consumption trends across Canada. It includes: • Spending on skincare, makeup, and hair care • Use of beauty services such as nail or hair salons • Engagement with beauty-related content and advertising Use this data to reach beauty-conscious Canadian consumers.

How can beauty brands use this dataset for advertising?

Brands can: • Target regions with high spending on skincare or cosmetics • Customize digital campaigns for makeup, haircare, or fragrance • Strategically place OOH ads promoting salons or beauty retailers near key audiences Perfect for launching campaigns for new or flagship products.

Does the dataset reveal loyalty to specific beauty brands?

Yes. It helps uncover: • Which regions are most loyal to specific brands • Brand-switching behavior across categories • Consumer engagement with luxury vs. drugstore products This enables marketers to fine-tune product positioning and pricing strategies.

What consumer trends can beauty brands discover with beauty-specific Consumer Behaviour data in Canada?

This dataset reveals key beauty-related consumer behavior across Canada. Brands can uncover: • Product category popularity (e.g., skincare vs. makeup) • Spending habits across regions and demographics • Brand engagement levels and purchasing preferences These insights help inform product development, pricing, and marketing strategies tailored to local demand.

From data to action

Use Consumer Behaviour: Beauty Canada in your next campaign

Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.

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Explore and Optimize

Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.

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Managed service

Activate

Let our team turn this data into audience recommendations and launch your campaign.

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Measure

Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.

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Spotzi in numbers

700M+

people in motion daily

5,000+

audiences

Millions

points of interest