Consumer Behaviour: CPG and Retail Canada

This dataset offers insights into consumer habits related to packaged goods and retail shopping in Canada. It includes: • Purchase frequency by product category (e.g., cleaning, snacks) • Brand loyalty and switching behavior • Preferred retail channels (grocery stores, online retailers, etc.) Use this data to align your products with regional consumer shopping patterns.

With this dataset, marketers can: • Identify regions with high purchase activity for specific CPG categories • Target loyal customers with brand-specific promotions • Tailor marketing channels to match regional retail preferences (e.g., in-store vs. online) This leads to more effective, location-aware product promotions.

CPG brands can use this dataset to: • Launch cleaning product discounts in areas with high purchase frequency • Place ads for snacks near retail centers or regions with high snack consumption • Analyze loyalty trends to inform product bundling and packaging strategies Perfect for retailers, advertisers, and product managers.

You can explore: • Grocery and big-box store visits • Online vs. offline shopping habits • Consumer responsiveness to sales and promotions This helps brands position themselves in the right stores and regions.