Spotzi
PremiumCanada | Consumer Behaviour | 2021

Consumer Behaviour: Entertainment Canada

Entertainment themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

Request a demoView pricingOpen in Spotzi
Preview of Consumer Behaviour: Entertainment Canada

Dataset details

Coverage and specifications

Back to all datasets
Country
Canada
Category
Consumer Behaviour
Vintage
2021
Level
Dissemination Areas
Feature Count
57.932
Source
Vividata

About this dataset

Entertainment themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Consumer engagement with entertainment—whether through streaming, gaming, TV, music, or movies—differs greatly depending on the region. Vividata allows brands to understand which forms of entertainment are most popular in specific areas. This data helps target digital ads for streaming services, gaming apps, or event ticket sales in regions where these activities are most prevalent. OOH ads can be placed near cinemas, concert halls, or gaming stores, attracting the attention of entertainment enthusiasts.

Good to know

Frequently asked questions

What does the Consumer Behaviour – Entertainment Canada dataset include?

This dataset provides detailed insights into consumer engagement with entertainment in Canada. It covers: • Streaming service usage • Gaming preferences and habits • TV, music, and movie consumption • Attendance at live events such as concerts and theaters Use this data to target entertainment audiences effectively across regions.

How can entertainment brands use this dataset for marketing?

Brands can: • Identify popular entertainment formats in specific regions • Target digital ads for streaming services or gaming apps • Strategically place OOH ads to advertise to lovers of cinemas, concerts, or theatre Helping maximize campaign relevance and impact.

Can this dataset help with planning entertainment events or promotions?

Yes. Understanding regional entertainment preferences allows organizers to: • Promote events where target audiences are concentrated • Tailor event types to local interests (e.g., music genres, gaming tournaments) • Select the best venues for events based on regional preferences This leads to better attendance and engagement.

What consumer behaviors are detailed in this dataset?

The dataset includes data on: • Streaming platform usage and preferences • Gaming participation and favorite genres • Music and movie consumption patterns • Live event attendance and ticket purchase trends Giving a comprehensive picture of entertainment habits in Canada.

From data to action

Use Consumer Behaviour: Entertainment Canada in your next campaign

Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.

Self-service

Explore and Optimize

Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.

Compare plans and services

Managed service

Activate

Let our team turn this data into audience recommendations and launch your campaign.

Explore Activate

Managed service, per solution

Measure

Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.

Explore Measure

Spotzi in numbers

700M+

people in motion daily

5,000+

audiences

Millions

points of interest