Consumer Behaviour: Health Canada

This dataset provides detailed insights into health-related behaviors and wellness trends across Canada. It includes: • Fitness and exercise routines • Use of wellness and self-care products • Medical conditions and treatment habits • Health services utilization by region Use this data to identify health-conscious audiences and inform product positioning.

Brands can: • Target fitness-conscious regions with workout products or services • Promote wellness products like vitamins or skincare in areas with high interest • Place OOH ads promoting gyms, clinics, or pharmacies near health-focused consumers Helping improve engagement and conversion rates.

Yes. It includes data on: • Chronic conditions and health concerns • Frequency of doctor visits and use of health services • Interest in mental wellness and alternative therapies This enables more targeted, relevant campaigns for both products and services.

The dataset covers: • Consumer behavior around physical fitness and dieting • Use of supplements, vitamins, and skincare • Interest in medical and alternative health treatments Helping brands identify and reach their ideal health-conscious audiences in Canada.