Consumer Behaviour: Home and Real Estate Canada

About this dataset

Home & Real Estate themed Indexes based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Consumers' housing decisions, from renting vs. buying to renovation activities, are often influenced by regional trends. Vividata provides insights into consumers' housing preferences, including property types, interest in real estate, and renovation habits. Brands in the real estate sector can leverage this data to target areas with high housing activity, such as regions with significant numbers of homebuyers or renters. For online marketing, campaigns can focus on areas with high real estate transactions or where there is a strong interest in home improvement. OOH campaigns can be placed near new residential developments, real estate offices, or home improvement stores to capture the attention of potential homebuyers or renovators.