Consumer Behaviour: Income and Finance Canada

About this dataset

Finance themed Indexes based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Income levels, financial behaviors, and the use of banking services and financial products are key factors for targeting consumers with financial products such as loans, credit cards, and insurance. Vividata's insights into income distribution, savings patterns, and investment preferences allow brands in the finance sector to tailor their campaigns. For example, online campaigns can focus on high-income areas with greater demand for investment services or wealth management products. OOH ads can be strategically placed in business districts or financial hubs to target professionals who are more likely to seek banking and investment solutions. By understanding regional financial behaviors, brands can make sure their messaging reaches the right audience at the right time.