Consumer Behaviour: Travel Canada

About this dataset

Travel themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Travel behaviors, including frequent flyer activity, vacation preferences, and business travel habits, vary depending on location. Vividata's data allows brands to target travelers based on their preferences for specific destinations, travel frequency, and spending habits. Digital marketing campaigns for travel companies can focus on areas with high travel activity, such as promoting vacation packages to consumers who frequently book flights or hotels. Brands can also target business travelers by focusing on cities with a high concentration of corporate offices or convention centers. OOH campaigns in airports, train stations, or high-traffic travel hubs can also be effective in reaching people actively thinking about their next trip.