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Consumer Behaviour: Work and Education Canada

Work & Education themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

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Dataset details

Coverage and specifications

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Country
Canada
Category
Consumer Behaviour
Vintage
2021
Level
Dissemination Areas
Feature Count
57.932
Source
Vividata

About this dataset

Work themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

Dataset contents

What's included

Professional status, industry sector, work conditions (e.g., remote work), educational background, and learning intentions are key factors in shaping consumer behavior in this category. Vividata offers data on employment trends, educational attainment, and interest in career development. Brands can use this data to target online ads for career development services, higher education programs, or remote work solutions in regions with higher concentrations of students or professionals. For instance, digital campaigns for online learning platforms can target areas with many students or workers seeking further education. OOH campaigns can be strategically placed near universities, business districts, or coworking spaces to reach professionals and students looking for career opportunities or educational services.

Good to know

Frequently asked questions

What does the Canadian Consumer Behaviour – Work and Education dataset include?

This dataset provides insights into professional status, industry sectors, educational attainment, and career development interests across Canadian Dissemination Areas. It includes: • Employment status (full-time, part-time, unemployed) • Occupational sectors and job roles • Highest level of education completed Use this dataset to reach professionals, students, and lifelong learners.

How can education and career services use this dataset?

They can: • Promote online learning platforms in regions with high student density • Target job-seekers or professionals interested in upskilling • Strategically place OOH ads promoting campuses or coworking spaces within student or business professional hotspots This helps optimize outreach to individuals actively pursuing education or career growth.

Can this dataset help target remote workers or specific industries?

Yes. It includes: • Work conditions (e.g., remote, hybrid, in-office) • Sector-specific employment data (e.g., tech, healthcare, trades) • Trends in professional engagement and work-life balance Ideal for HR tech firms, recruitment platforms, and remote work solution providers.

What types of education trends are included in the dataset?

The dataset covers: • Fields of study and post-secondary enrollment • Interest in professional certifications or online degrees • Degree attainment and recent graduation This allows marketers to tailor messaging for academic institutions, training programs, and edtech platforms.

From data to action

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