This dataset offers detailed insights into disposable household income across Europe. Use this data to unlock regional purchasing power and make smarter business, marketing, and retail decisions. Available for free through Spotzi – simply create a free account to access advanced analytics tools.
Dataset details
This dataset offers detailed insights into disposable household income across Europe. Use this data to unlock regional purchasing power and make smarter business, marketing, and retail decisions. Available for free through Spotzi – simply create a free account to access advanced analytics tools.
Dataset contents
• OOH Campaign Planning: Launch targeted ad campaigns in wealthier regions across Western Europe. • Market Entry: Identify high-income regions suitable for launching new products or services. • Retail & Real Estate Analytics: Compare income levels across cities and regions to optimize location decisions.
Good to know
This dataset covers Europe Disposable Income data at NUTS level.
This dataset is available for free.
The data is sourced from GFK.
The dataset reflects the 2022 vintage.
From data to action
Take this dataset into Explore or Optimize, or let Spotzi run the campaign planning and measurement for you. Activate and Measure are managed services.
Self-service
Explore opens Optimize with free Explorer maps. Optimize adds premium data, campaign planning and reporting.
Compare plans and servicesManaged service
Let our team turn this data into audience recommendations and launch your campaign.
Explore ActivateManaged service, per solution
Commission Visitor Profiles, Cross Visitation, Web Lift, Foot Traffic Analysis or Brand Lift.
Explore MeasureSpotzi in numbers
700M+
people in motion daily
5,000+
audiences
Millions
points of interest
