How to use disposable income?+
Disposable income is also known as purchasing power. Purchasing power simply is the amount of money a person has left to buy products. It is a good indicator of the economic wealth of certain areas. Having access to this data greatly improves strategic decisions you make.
The Purchasing Power data highlights regions where high numbers of potential buyers live. By concentrating your marketing efforts on these regions, you can generate better results, increase efficiency, and conserve resources.
What is the methodology for data collection?+
The chief data source used for the compilation of the purchasing power figures is each country's distribution of income-information obtained through an analysis of official tax statistics. In the case of countries for which this kind of information is only partially or not at all available, other factors are considered, such as data on demographics, the workforce, unemployment figures, etc.
In the case of countries without official population statistics at the level of postcodes, population data is calculated. Area-based projections are being avoided as much as possible. The calculation of highly accurate purchasing power figures is possible using mathematical formulas that have been refined over the course of many years.
How many areas are represented in this dataset?+
4,621
Is it possible to utilize this data for targeting specific income levels?+
Spotzi allows businesses to group people with similar locations and income levels, enabling the creation of ads that truly connect and result in better sales and returns on investment.
What is consumer disposable income?+
Disposable Income — or Purchasing Power — refers to the amount of money an individual or household has at their disposal after taxes and employer deductions.
How is income distribution analyzed in Bulgaria?+
Spotzi uses a national index with an average value of 100 to compare disposable income across Bulgarian postal codes. Values above or below 100 indicate higher or lower income levels compared to the national average.
What does a disposable income index of 200 mean in Bulgaria?+
An index of 200 means that the disposable income in that postal code is twice as high as the national average in Bulgaria.
What does a disposable income index of 50 mean in Bulgaria?+
An index of 50 means that the disposable income in that area is only half of the national average in Bulgaria.
What does the Bulgaria income map show?+
The Bulgaria income map shows regional disposable income distribution, allowing you to compare purchasing power across areas. Bulgarian cities are not included in this map.
What insights can be gained from Bulgaria's disposable income data?+
Insights include: What is the average disposable income of your Bulgarian customers? What is Sofia's average disposable income per capita? Which postal codes have the highest and lowest disposable income? Are there income clusters in certain areas? How does each area compare to the national average? How did income change from 2021 to 2022? Where is income inequality most visible? Which areas are most affluent? What is the best location for your new business? Is disposable income in Sofia higher than in Plovdiv?
How can businesses use this income data in Bulgaria?+
Businesses can use this data to identify affluent postal code areas, compare income distributions, find optimal locations for new stores, and tailor products or services to different income groups.
Is disposable income in Sofia higher than in Plovdiv?+
This dataset allows comparisons between cities such as Sofia and Plovdiv to evaluate differences in disposable income levels.
What currency is used for Bulgaria income data?+
All income data for Bulgaria is expressed in Bulgarian Lev (BGN).
