How to use disposable income?+
Disposable income is also known as purchasing power. Purchasing power simply is the amount of money a person has left to buy products. It is a good indicator of the economic wealth of certain areas. Having access to this data greatly improves strategic decisions you make.
The Purchasing Power data highlights regions where high numbers of potential buyers live. By concentrating your marketing efforts on these regions, you can generate better results, increase efficiency, and conserve resources.
What is the methodology for data collection?+
The chief data source used for the compilation of the purchasing power figures is each country's distribution of income—information obtained through an analysis of official tax statistics. In the case of countries for which this kind of information is only partially or not at all available, other factors are considered, such as data on demographics, the workforce, unemployment figures, etc.
In the case of countries without official population statistics at the level of postcodes, population data is calculated. Area-based projections are being avoided as much as possible. The calculation of highly accurate purchasing power figures is possible using mathematical formulas that have been refined over the course of many years.
How many areas are represented in this dataset?+
8,173
Is it possible to utilize this data for targeting specific income levels?+
Spotzi allows businesses to group people with similar locations and income levels, enabling the creation of ads that truly connect and result in better sales and returns on investment.
What is consumer disposable income?+
Disposable Income — or Purchasing Power — refers to the amount of money an individual or household has at their disposal after taxes and employer deductions.
How is income distribution analyzed in Germany?+
Spotzi uses a national index with an average value of 100 to compare disposable income across German postal codes. Values above or below 100 indicate higher or lower income levels compared to the national average.
What does a disposable income index of 200 mean in Germany?+
An index of 200 means that the disposable income in that postal code is twice as high as the national average in Germany.
What does a disposable income index of 50 mean in Germany?+
An index of 50 means that the disposable income in that area is only half of the national average in Germany.
What does the Germany income map show?+
The Germany income map shows regional disposable income distribution, allowing you to compare purchasing power across areas. German cities are not included in this map.
What insights can be gained from Germany's disposable income data?+
Insights include: What is the average disposable income of your German customers? What is Berlin's average disposable income per capita? Which postal codes have the highest and lowest disposable income? Are there income clusters in certain areas? How does each area compare to the national average? How did income change from 2021 to 2022? Where is income inequality most visible? Which areas are most affluent? What is the best location for your new business? Is disposable income in Berlin higher than in Munich?
How can businesses use this income data in Germany?+
Businesses can use this data to identify affluent postal code areas, compare income distributions, find optimal locations for new stores, and tailor products or services to different income groups.
Is disposable income in Berlin higher than in Munich?+
This dataset allows comparisons between cities such as Berlin and Munich to evaluate differences in disposable income levels.
What currency is used for Germany income data?+
All income data for Germany is expressed in Euro (EUR).
