Income and Finance United States

About this dataset

Income and Finance of the United States at ZIP code level.

Dataset contents

What's included

Each data variable is presented as a percentage of the total population within each selected area. Please see below for a complete list of available data variables: Income • Individual Yearly Income: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+ • Individual Yearly Income - Female: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+ • Individual Yearly Income - Male: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+ • Household Income Earning Status: Earns Income, Does Not Earn Income • Households Below Poverty Level Household Earnings By Type • Salary • Interest Dividends • Retirement Income • Self-Employment What insights can be gained from this Housing data of the United States? • Individual Yearly Income: Marketers can leverage individual income data to tailor their strategies based on the financial capacities of their target audience. For example, luxury brands may target individuals with higher income brackets, while budget-conscious brands may focus on those with lower income levels. • Household Earning by Type: Marketers can use this data to understand the sources of household income, allowing for targeted campaigns. For example, financial services may tailor promotions based on the types of income earned, offering retirement planning services to those with significant retirement income.