Our interactive supermarket location dashboard offers a comprehensive view of all supermarket locations across the Netherlands, allowing you to explore, filter, and analyze this rich dataset. From major supermarket chains to smaller local stores, this tool provides you with a complete overview. Please note: This is an older dataset. For access to the most recent supermarket data, we recommend upgrading to one of our premium plans. With a premium account, you gain access to our always up-to-date POI database, ensuring you can work with the latest information. This dashboard is a demo version of a much larger points-of-interest (POI) dataset, which is available to premium users. In the demo, you can access supermarket locations in the Netherlands for free. By upgrading to a premium account, you can explore the full POI dataset, including all points-of-interest across the Netherlands, from train stations and schools to shopping centers and cafés. With a Spotzi account, you can also analyze this data for free using the Spotzi platform. Spotzi allows you to run detailed analyses, visualize trends, and compare different points-of-interest, giving you valuable insights into the locations that matter most.
Dataset contents
The supermarket location dashboard is a valuable resource for out-of-home (OOH) advertisers aiming to target high-traffic consumer areas. With detailed insights into supermarket locations across the Netherlands, advertisers can strategically place their ads near busy grocery hubs, ensuring high visibility and engagement.
By understanding supermarket density, shopper flow, and regional trends, OOH companies can identify optimal spots for billboards, digital signage, and other ad formats. Whether targeting urban centers, commuter zones, or residential neighborhoods with high grocery traffic, this data supports smarter campaign planning and audience targeting.
As part of the broader POI dataset, premium users can access not only supermarket locations but also data on a variety of other high-traffic areas — including train stations, schools, shopping malls, and entertainment venues. This enables the design of hyper-targeted OOH campaigns tailored to specific environments, boosting reach and impact.
With a Spotzi account, you can also analyze this dataset for free on the Spotzi platform — uncovering trends, identifying prime locations, and making data-driven decisions that maximize the effectiveness of your OOH advertising strategy.
